E-shop
An e-shop (e-commerce, online store) is a web application that lets you sell products or services online. It includes a product catalogue, a shopping basket, a payment gateway, order management and integration with carriers.
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Types of e-shop solution
Platforms (Shopify, WooCommerce, Shoptet) offer a ready-made solution with a quick start. Custom e-shops (Next.js + headless commerce) provide maximum flexibility and performance. Marketplace platforms (Mirakl, Sharetribe) connect multiple sellers. At Appitect we build custom e-shops on Next.js with the Shopify Storefront API or Saleor for clients who need maximum control.
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Key e-shop features
Essentials: product catalogue, search and filters, shopping basket, payment (card, Apple Pay, Google Pay), order management. Advanced: personalised recommendations, A/B testing, loyalty programme, integration with accounting systems (Pohoda, Money S3), integration with carriers (Zásilkovna, PPL, Balíkovna), remarketing and e-mail automation.
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SEO for e-shops
An e-shop has specific SEO requirements: structured data for products (Product schema), optimisation of category pages, handling duplicate content (filtering, sorting), the loading speed of product pages and mobile optimisation. Next.js with SSR is ideal for e-shop SEO — Google sees the complete HTML with the products.
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Performance and conversions
Every second of loading delay reduces conversions by 7%. That is why e-shop speed is critical. Image optimisation (WebP, lazy loading), efficient caching, a CDN and minimal JavaScript are the basics. Checkout UX directly affects basket abandonment rates (averaging 70%). Simplifying checkout to as few steps as possible increases conversions.
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Practical example
For a client we are building a custom e-shop on Next.js with the Shopify Storefront API. Products are managed in the Shopify admin while the frontend is fully custom — a unique design, lightning-fast loading and optimal SEO. Payments via Stripe, shipping via Zásilkovna. The result: 2x faster than a Shopify theme.
Planning an e-shop? We will create a solution that sells. Get in touch.
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