Vercel
Vercel is a cloud platform focused on hosting and deploying frontend applications and full-stack websites. It was founded by the creators of Next.js and the platform is optimised for that framework, although it supports others (Nuxt, SvelteKit, Astro, etc.) as well. Vercel offers a global CDN, automatic HTTPS, preview deployments for every pull request, and serverless functions — all without having to manage your own server.
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How deployment on Vercel works
You connect your Git repository (GitHub, GitLab, or Bitbucket) to Vercel and every time you push code, Vercel automatically runs the build and deploys a new version. For each pull request, it creates a unique preview URL where you can review the changes before merging into production. Rolling back to a previous version is just one click. The whole process from push to deployment typically takes 30–60 seconds.
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Global Edge Network
Vercel operates an Edge Network with dozens of data centres around the world. Static content (HTML, CSS, images) is automatically cached at the server closest to the visitor. If your site is visited from Czechia, content is served from the data centre in Frankfurt or Warsaw, not from the US. That means load times under 100 ms. Edge Functions also let you run server-side code right at the edge of the network, close to the user.
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Why we use Vercel at Appitect
Vercel is our primary hosting platform for client projects. We value the carefree operation — we don't have to deal with servers, certificates, load balancing, or scaling. Vercel Analytics gives us insight into the real-world performance of the site for actual users. Speed Insights show Core Web Vitals in real time. For our clients that means quick deployment of changes, reliable operation, and zero infrastructure worries.
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Vercel vs traditional hosting
Traditional hosting (shared, VPS) requires manual server configuration, SSL certificate management, CI/CD pipeline setup, and dealing with outages. Vercel automates all of this. Pricing starts with a free plan (hobby projects) and business plans start at $20/month. For most company websites it works out cheaper than running your own server once you factor in developer time. On top of that, Vercel offers an SLA of 99.99% uptime.
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Practical example
When we finish a new feature for a client, we open a pull request on GitHub. Vercel automatically deploys a preview version and posts a link to the PR. The client reviews the change on a live URL, approves it, we merge into the main branch, and within a minute the change is live in production. If a problem appears, we revert to the previous version with a single click. The whole process is fast, safe, and transparent.
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