OFTA
Website for an eye clinic with 32 years of tradition. The goal was simple — more online bookings and a trustworthy presence for patients on both sides of the border.
The project was delivered in collaboration with Marek Pišl, who acted as designer, project manager and main contractor. Appitect handled the full-stack development and technical implementation.
About the project
OFTA s.r.o. is a renowned eye clinic with 32 years of history, specialising in laser procedures and ocular microsurgery. It operates centres in Pilsen and Cheb and treats patients from both sides of the Czech-German border. Surgeries at OFTA are currently booked out several months in advance.
The project was led by Marek Pišl as the web designer, project manager and main contractor for the entire engagement. Marek managed client communication, designed the visual identity and coordinated the whole delivery.
Appitect contributed to the full-stack development — technical implementation of the design, frontend and backend programming, Strapi CMS integration and production deployment.
Project challenges
Building medical trust
Challenge
Patients considering an eye procedure arrive with natural anxiety. The website must convey safety, expertise and tradition — without feeling salesy.
Solution
Surgeon profiles directly on the homepage, a dedicated patient review page and specific trust messages: 33-year clinic tradition, hundreds of thousands of successful operations, declining risky procedures. Every claim backed by facts.
Brand and visual identity
Challenge
The clinic's existing visual identity had no system — no consistent palette, no icon rules, no design language. Materials across media didn't cohere.
Solution
A three-colour gradient as the primary brand element, an expanded OFTA Blue/Aqua/Green palette, a new navigation icon set and a systematic design system that works both online and in print.
Large video files for the hero
Challenge
The video hero section was visually critical for the clinic's credibility, but file size threatened to ruin performance on mobile devices.
Solution
Solved via MPEG-DASH adaptive streaming — the video loads progressively based on the user's connection. Mobile devices receive a lower resolution, desktop gets full quality. No unnecessary downloads, no stuttering.
Multilingual CS/DE
Challenge
The clinic treats patients from both sides of the border, so a fully fledged German version including localised routes and SEO was required.
Solution
Implementation of next-intl with automatic language detection and localised URL structures. Dynamic sections (news, alert, Podporujeme) are available in the Czech version only.
Design system
Medical credibility
Clean, professional design that emphasises seriousness and expertise. A minimalist approach with plenty of white space and clear hierarchy.
Montserrat typography
A modern geometric typeface with excellent readability — ideal for a healthcare context where content clarity is absolutely essential.
Subtle animations and transitions
Framer Motion transitions that support user orientation without distraction. Subtle micro-interactions for a premium feel.
Age-segmented services
The four core services are presented with age-group recommendations (18–45, 50+, 60+). Patients immediately see what is relevant to them.
Benefit-driven content
Copy communicates outcomes, not procedures — "life without limitations". A deliberate content strategy that resonates with patients before they even book.
Layered social trust
Aggregated Google reviews, named testimonials and contracted insurance provider logos — three layers of trust on a single page, each speaking to a different reader.
OFTA Blue 900
OFTA Blue 600
OFTA Blue 450
OFTA Blue 300
OFTA Aqua
OFTA Gray
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Content management
Alert dialog system
Global alert notifications for urgent patient communication, managed via the CMS with the option to instantly enable or disable them.
News management
Publishing news with a rich-text editor, image uploads, SEO metadata and content versioning for the clinic team without technical know-how.
Dynamic content management
News, alert dialog and the Podporujeme section are managed via Strapi CMS by the clinic team without technical knowledge. The German version of the site does not display these sections.
What we achieved
Months out
The clinic is now booked out several months in advance. Online booking has become the primary channel for new patients.
CZ + DE
A full German version of the site reaches patients from across the border and German-speaking clientele abroad.
Smooth video
MPEG-DASH adaptive streaming for the hero video — fast loading even on slower mobile connections, without sacrificing quality.
“Collaboration was excellent. The site met our expectations and response to our requests was immediate. I definitely recommend them.”
Luboš MrázCEO, OFTA s.r.o.
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Adam Bardzák
Zakladatel, Appitect
Adam Bardzák
Zakladatel, Appitect