Voltmat
A product website for the WallBox 22 kW smart EV charging station. It generates passive income for venue owners — the driver pays via mobile and the station unlocks automatically.
Design was created in collaboration with Marek Pišl, who served as designer and project manager. Appitect handled full-stack development and technical implementation.
About the project
Voltmat is a solution for venue owners — cafés, hotels, car parks or companies with vehicle fleets — who want to offer paid EV charging to their visitors. The WallBox 22 kW station gets installed, connects to an online system and starts earning.
We did not build a typical e-shop. The goal was to explain how the whole system works, who it pays off for, and to clearly walk the visitor from station specs to revenue logic. Two completely different audiences — the driver and the owner — each needed their own clear path.
The site is multilingual (Czech, English, German), built on Next.js with an emphasis on speed and clean product visuals.
Project challenges
Two audiences, one site
Challenge
The EV driver arrives asking "how do I charge and what do I pay?". The venue owner arrives asking "how much will I earn and how is it managed?". Both on one website, with zero overlap.
Solution
The page is split into two clear sections with their own storytelling lines. Navigation naturally directs each audience to the relevant content without unnecessary friction.
Explaining a complex product
Challenge
A charging station with online payment isn't intuitive for most people. How does mobile unlock work? How much per kWh? Who sets the price? The site had to answer all of this without technical jargon.
Solution
Step-by-step visual explanation of the entire flow — from the driver arriving to the owner getting paid. A complex product broken into simple steps.
Three-language content
Challenge
Voltmat targets Czech, Slovak and German-speaking markets. Each market has different conventions, units and context — a direct translation is never enough.
Solution
Multilingual architecture in Next.js with full language versions (CS / EN / DE), localised product descriptions and tailored content for each market.
Key elements
Product visuals
The station is a physical product — the website has to show it. Clean device photography, connector close-ups and spatial installation visualisations.
Specs without the technical wall
22 kW output, integrated cable, stainless steel body — presented in terms of benefit, not as a data sheet. Every parameter is explained so even a non-expert understands.
How it works
Step-by-step section: driver arrives → scans QR → pays → charges. For the owner: station earns → revenue visible in dashboard → payout.
Speed and SEO
Next.js static generation, optimised images and structured data. The site loads fast even from a mobile connection in a car park.
What we built
CZ + EN + DE
Three full language versions with localised content — Czech, English and German-speaking markets all on one site.
Two audiences
One website, two clear storytelling lines. Both the driver and the owner get exactly what they need to know — without unnecessary overlap.
Complex → simple
Hardware + online system + payments in one story. A product most people don't know, explained clearly from the first screen.
Have a product that needs a clear website?Let's talk.
Adam Bardzák
Zakladatel, Appitect
Adam Bardzák
Zakladatel, Appitect