PocketCoach
End-to-end digital product for personal trainers — from the first sketch to launch. We built the brand, designed the application, developed the SaaS platform, made the marketing website and ran the launch in Czechia.
Client
PocketCoach
Industry
SaaS / Fitness
Project type
Product end-to-end
Stack
Next.js · Stripe
About the project
PocketCoach is a SaaS platform for personal trainers — it handles the entire admin side that a trainer does alongside actual training: clients, programmes, scheduling, payments, invoicing, analytics and communication. Instead of five apps and Excel, one system.
This was not just a website or just an app. We built PocketCoach as a full product — from market positioning, through visual identity, application UX and UI design, to backend and frontend development, ending with the marketing website with onboarding and the actual launch in Czechia.
The application handles the entire trainer's practice — client profiles with training history and measurements, a drag & drop training programme builder, online booking, automated invoicing via Stripe, analytics of revenue and retention. The marketing website then sells the whole product with one clear message: training, clients, payments — one system.
- Product positioning and visual identity
- UX/UI design of the web application
- Development of the SaaS platform (Next.js, Stripe)
- Marketing website with pricing and onboarding
- Payment integration and automated invoicing
- Launch in Czechia and acquisition incentives
Key elements
A product that saves trainers hours of admin every week.
SaaS application for client management
Client profiles with training history, measurements and attendance. The trainer sees progress, the client gets their own app with schedule and training plans. All in one place, not scattered across WhatsApp and Excel.
Drag & drop programme builder
Custom exercise library, supersets, templates. The trainer builds a weekly programme from blocks and assigns it to a client with one click. Instead of typing into Word or notes.
Online payments and automated invoicing via Stripe
Packages, one-off payments, subscriptions. Stripe handles transactions, the system automatically issues an invoice. The trainer knows who paid, without manually checking bank statements.
Marketing website with a clear hierarchy
Hero claim „Training, clients, payments. One system.“, comparison with working without PocketCoach, four-tier pricing (Starter / Growth / Pro / Studio) and FAQ. Conversion from the first visit to a 14-day free trial sign-up.
Planning a digital product or SaaS?
We will build it with you from market positioning to launch — design, application, website and marketing.